Broadway at the Beach Directory
Broadway at the Beach is a 350-acre open-air shopping, dining, and entertainment complex in Myrtle Beach, South Carolina, built around the 23-acre Lake Broadway. It’s home to attractions like Ripley’s Aquarium, WonderWorks, Hard Rock Cafe, and Jimmy Buffett’s Margaritaville, alongside more than 100 specialty shops and over 20 restaurants. Located at 1325 Celebrity Circle, the complex is owned and operated by Burroughs & Chapin Company, with its official website at broadwayatthebeach.com.
About Broadway at the Beach
Here is a quick reference table with the key facts about the complex.
| Detail | Information |
|---|---|
| Name | Broadway at the Beach |
| Type | Open-air shopping, dining & entertainment complex |
| Location | Myrtle Beach, South Carolina |
| Address | 1325 Celebrity Circle, Myrtle Beach, SC 29577 |
| Opened | July 4, 1995 |
| Owner / Operator | Burroughs & Chapin Company, Inc. |
| Size | 350 acres, built around 23-acre Lake Broadway |
| Number of Shops | 100+ |
| Number of Restaurants | 20+ |
| Official Website | broadwayatthebeach.com |
| Main Phone Number | (843) 444-3200 |
Hours
Broadway at the Beach generally follows this weekly schedule:
- Sunday – Thursday: 11:00 AM – 7:00 PM
- Friday – Saturday: 11:00 AM – 9:00 PM
Hours extend later in summer, and individual shops, restaurants, and attractions often keep their own schedules. It’s best to confirm hours directly with a venue before visiting outside of peak season.
Broadway at the Beach Shops Directory
Below is a directory of well-known stores by category, organized by the complex’s themed districts (New England Fishing Village, Caribbean Village, Charleston Boardwalk, Heroes Harbor, and The Avenue).
Clothing, Jewelry & Accessories
| Store Name | Category |
|---|---|
| Cariloha | Bamboo Apparel |
| Flip Flop Shops | Footwear |
| Crocs | Footwear |
| Coastal Outfitters Pro Shop | Beachwear |
| Del Sol | Color-Changing Beachwear |
| A Silver Shack | Jewelry |
| Bijuju | Jewelry |
| Jester’s Jewels | Jewelry |
| House of Style | Fashion |
| Designer Sunglasses | Eyewear |
Gifts & Novelty
| Store Name | Category |
|---|---|
| The Mole Hole | Gifts & Jewelry |
| Broadway Magic | Magic & Novelty |
| Klig’s Kites | Kites & Beach Toys |
| Earthbound Trading Company | Gifts & Accessories |
| Christmas at the Beach | Holiday Décor |
| Crabby Jack’s General Store | Coastal Gifts |
| Beach House | Specialty Gifts |
| Claire’s | Accessories |
Specialty Foods
| Store Name | Category |
|---|---|
| Byrd’s Famous Cookies | Bakery |
| Beef Jerky Store | Snacks |
| I Scream Candy | Candy |
| The Fudgery | Fudge & Candy |
| Kentucky Mist Distillery | Spirits |
| Boardwalk Winery | Wine |
| Beach Winery | Wine |
Kids & Toys
| Store Name | Category |
|---|---|
| Build-A-Bear Workshop | Toys |
| Toysaurus | Toys & Gifts |
| Just Horse’n Around | Toys |
Note: Store locations and unit numbers change as tenants rotate. Confirm current listings at broadwayatthebeach.com before your visit.
Broadway at the Beach Restaurants Directory
| Restaurant | Category |
|---|---|
| Hard Rock Cafe | American |
| Jimmy Buffett’s Margaritaville | Coastal American |
| Dave & Buster’s | American & Arcade Dining |
| Carolina Ale House | American |
| Landry’s Seafood | Seafood |
| Joe’s Crab Shack | Seafood |
| Paula Deen’s Family Kitchen | Southern |
| King Kong Sushi | Sushi & Asian |
| American Tap House | Bar & American |
| Bar Louie | Bar & American |
| The Grumpy Monk | Pub Fare |
| Extreme Pizza | Pizza |
| Cold Stone Creamery | Ice Cream |
| Kilwins | Chocolate & Ice Cream |
| Insomnia Cookies | Bakery |
Attractions & Entertainment
| Venue | Category |
|---|---|
| Ripley’s Aquarium | Aquarium |
| WonderWorks | Interactive Amusement Park |
| Hollywood Wax Museum Entertainment Center | Wax Museum & Attractions |
| Legends in Concert | Live Show |
| Broadway Grand Prix | Go-Karts |
| Dino Park | Mini Golf |
| Broadway Carousel | Family Ride |
| Soar & Explore | Zipline |
| The Escape Game | Escape Rooms |
| TOPGOLF | Golf Entertainment |
| Myrtle Waves Water Park | Water Park |
Broadway at the Beach is divided into five themed districts: New England Fishing Village, Caribbean Village, Charleston Boardwalk, Heroes Harbor, and The Avenue, the last of which houses the complex’s nightlife venues and stays open later than the rest of the property.
Broadway at the Beach’s History
Broadway at the Beach opened on July 4, 1995, developed by Burroughs & Chapin at a cost of roughly $250 million. Its grand opening was attended by U.S. Senator Strom Thurmond and South Carolina Governor David Beasley, with Hard Rock Cafe and the Palace Theatre among its first attractions. The complex has since grown into the most visited shopping center in South Carolina, drawing more than 14 million visitors annually and winning the state’s Governor’s Cup as its top travel destination.
Getting to Broadway at the Beach
The complex sits just off US Highway 17, roughly 1.5 miles from the Myrtle Beach oceanfront, with more than 5,000 parking spaces on-site. During the summer months, Coast RTA runs an Entertainment Shuttle to the property every 30–35 minutes from 9:00 AM until midnight.
Tips for Visiting Broadway at the Beach
Plan a Full Day, Not Just an Evening
With shops, restaurants, and major attractions spread across 350 acres, a single evening isn’t enough to see it all. Starting in the afternoon gives time to shop before dinner and attractions.
Book Ripley’s Aquarium and WonderWorks Early
Both draw long lines during peak summer season. Buying tickets online ahead of time skips the box office wait.
Use the Summer Shuttle to Skip Parking Hassles
The Coast RTA Entertainment Shuttle runs frequently in summer. It’s a easy way to avoid searching for parking during the busiest months.
Save The Avenue for Later in the Evening
This nightlife district stays open later than the rest of the complex. Visiting after dinner works well if you want to extend your night out.
Frequently Asked Questions
How many shops and restaurants are at Broadway at the Beach?
Broadway at the Beach has more than 100 specialty shops and over 20 restaurants, plus several major attractions.
What are the hours for Broadway at the Beach?
The complex is generally open Sunday–Thursday from 11:00 AM–7:00 PM and Friday–Saturday from 11:00 AM–9:00 PM, with extended summer hours.
Who owns Broadway at the Beach?
Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc.
What attractions are at Broadway at the Beach?
Major attractions include Ripley’s Aquarium, WonderWorks, Hollywood Wax Museum Entertainment Center, Legends in Concert, and TOPGOLF.
What is the phone number for Broadway at the Beach?
The main phone number is (843) 444-3200.
